Community Health Academy: Content Developer Consortium
Invitation to submit a Letter of Interest

The Community Health Academy (“the Academy”) hereby solicits a Letter of Interest (LOI) from your organization to join the Academy’s new Content Developers Consortium (“the Consortium”).


The Academy was established in 2017 with the aim of leveraging digital technologies to contribute to the training of hundreds of thousands of community health workers (CHWs) and the leaders and supervisors who support them. With a focus on sub-Saharan Africa, Asia and then the Americas, the Academy’s vision is to transform the lives and health outcomes of millions of people by 2030.  A summary of the Academy’s goals, objectives, program and sources of support can be found here.

In early 2019, the Academy will launch the Health Systems Leadership Development program. The target audience includes policy makers, community health leaders, senior implementing and donor staff, and community health worker supervisors and managers. Later that year the Academy will launch the Continuing Clinical Education (CCE) program for Community Health Workers (CHWs). Our goal is to reach at least 31,000 learners by the end of 2021.

The Content Developers Consortium

The goals of this initiative are unlike any other related to education and health. It is global in scope yet focused on imparting knowledge to individual health workers and the communities they serve in an effective and sustainable way.  Our objective in establishing the Consortium is to bring together organizations with proven experience in developing and delivering high quality content relevant to frontline health workers. Our approach is to work with national or regional government agencies to determine the best mix of technical support combined with local multimedia developers, content providers and health professionals to produce multimedia content that meets user’s needs, with regard to their own education and training, as well as providing support in their effort to communicate health information to the communities they serve.

Increasingly governments and the global health community recognize the need to coordinate efforts in the development of cost-effective training materials and programs. Working in a digital medium eases the process of coordinating the creation, adaptation, storage and distribution of instructional material.  Perhaps for the first time, The Academy will offer a mechanism for content development organizations to support the provision of dynamic, adaptable multimedia products and development processes to health workers around the globe.  The long-term goal is to ensure that each country or region establishes a repeatable process in the development and deployment of digital educational resources that can be shared and adapted to meet country specific contextual requirements and rapidly address changes in clinical and behavioral health protocols.

Ideally the production process will support the storage and distribution of content through a country’s content management system. One example of such a system is Open Deliver which provides governments with the tools to store, create, adapt and distribute digital content to anyone with an Android based mobile device. Open Deliver is designed to support the establishment of national digital libraries connected in a peer-to-peer network to facilitate content sharing.  To achieve this goal, we expect that consortium members will need to provide technical support across the entire multimedia production continuum; from strategic design in establishing a production process to video production for individual instructional modules.

The selection to the Consortium does not form any guarantee of contract or other financial reward to members. However, members of the Consortium will be offered the first opportunity to contract with the Academy to:

  • Work in partnership with other consortium members to develop and support others in the development of multimedia training videos for specific health issues that are designed for cost-effective adaptation on a global or regional basis
  • Provide a range of services from complete video production to strategic advice based on country specific needs over the entire multimedia production continuum including: curriculum design – ensuring that content is based in education theory – development of SoWs, story-boarding, and capacity assessment.
  • Support the assessment of the maturity level of the video and content production capacity of partner countries based on specific production requirements related to MoH learning objectives and curriculum development
  • Based on that assessment determine the level of support necessary to create and sustain a local capacity for quality video production
  • Be able to partner with local video and content production organizations with the goal of addressing specific gaps in capacity based on the assessment and actual ongoing work experience
  • When appropriate, propose and act upon opportunities to develop, test and deploy next generation learning technologies such as 360 or immersive video and virtual reality.

The Academy will select up to five organizations to join the Consortium. Organizations will be competitively selected by the Academy’s review panel.

Please find the instructions below for preparing your LOI the Academy.

Letter of Interest: Instructions

This solicitation, and any subcontract that may result from it, is issued by Last Mile Health (a 501c3 organization) on behalf of the Community Health Academy.

To establish your qualifications, please provide the following information in your LOI:

  • A summary of your organization’s multimedia content experience – if possible, provide examples of ‘next generation’ production and examples of when you designed for country specific contextual (such as language and cultural icons) adaptation of content.
  • Examples of when you worked directly with medical or health experts (such as the WHO) in the translation of textual content to multimedia
  • Examples of when you worked with local organizations in some aspect of multimedia production (e.g. translation, video production, evaluation, etc.)
  • Examples of when you worked with local organizations to build their capacity
  • A description of your quality control processes.
  • A list of current and past clients.
  • A description of your organization.
    • Number of Employees
    • Location(s)
    • Years in Business
    • Awards & Honors
  • At least three evaluations received within the last three years (with key contact names, titles, and telephone numbers).
  • Brief bios of key personnel in your organization who would likely be working with the Academy.
  • Name and email for main point of contact and secondary contact person.
  • The LOI must be no longer than 12 pages, including an Executive Summary (but not including the evaluations).

Approximate Timeline, Key Steps, and Due Date

  • Applicants may submit any questions regarding the LOI by email before 11:59 pm EST on December 17, 2019
  • There will be two opportunities for applicants to ask questions on Friday December 14, 2018 at 9:00 am EST and 4:00 pm EST. To join either Q&A call, dial 781-448-3831 and enter the following pin: 07720
  • Deadline for LOI submission is December 21, 2018. Your proposal is due electronically to Mike Bailey at
  • The review period will be during the first 2 weeks of January 2019
  • Confirmation of Consortium membership will be announced by January 14, 2019

Anticipated Agreement Type

As a member of the consortia you will be working in an association with other members to pool resources to improve access to contextually relevant health content in underserved regions.

Period of Performance

The estimated period of performance for each phase of the Consortium will be two years, subject to renewal and additional membership.

Evaluation Criteria

Information will be reviewed with the following criteria in mind:



Previous experience: This will include review of past and current partners and which countries your organization has filmed in and worked in.  Examples of capacity building should be emphasized.


Production process: This includes all stages from requirements assessment to quality control to evaluation of effectiveness of your content as a teaching aid.


Content licensing policies: Regarding present and future work and range of existing content available and relevant to Academy’s needs


Cost Effectiveness: Relevant measures include: average production time and cost effectiveness of video content


Questions and Answers

Q1: The instructions ask for “at least three evaluations received within the last three years (with key contact names, titles, and telephone numbers).” (1) Would you be able to provide additional information on what type of evaluations you are looking for? (2) What information should they contain? (3) Who would these typically be prepared by? (4) Is there some sort of standardized format for these?

A1: (1) These evaluations can be formal evaluations conducted by independent organizations (public or private) of your organization or of programs that you were directly involved in (assuming the evaluation addresses, in part, work your organization did on behalf of the project.

(2) Ideally if they were conducted to evaluate a program they would contain information related to the product that you were involved with and if conducted to evaluate your organization we would hope to see information related performance (e.g. cost effectiveness, development processes etc.)

(3) These evaluations could come from independent organizations involved in the evaluation of a program sponsored by Government aid agencies (such as USAID or DFID) or foundations (such as Gates). They could also come from clients (private sector or non-profit) that you provided services for directly.

(4) No standard format is required. If formal evaluations don’t exist, you can consider providing references or testimonials from clients or partners or sponsors you have worked with. If time is a factor, you can provide names and contact information for individuals who could be contacted directly.

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Posted on 08/13/2019

By: Michael Bailey, Magnus Conteh, Siobhan Kelley, and Dr. Chomba Sinyangwe This article was originally published on CHW Central Background and rationale Studies show that trained, high-performing, community health workers (CHWs) can save more than three million lives annually, when integrated into the primary health care system [1]. Unfortunately, many community health worker programs are […]

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